Poterie Serghini® has been perpetuating Moroccan ceramic art since 1832

Story of Poterie Serghini®
Ambassadors of exceptional craftsmanship throughout the ages, the artisans of Poterie Serghini have been upholding the traditions of Moroccan ceramic art for eight generations.

They have elevated this art to the status of world heritage, registered with the prestigious British Museum for History and Human Culture.

The history of Poterie Serghini is a legacy of more than 180 years of craftsmanship, born out of a deep respect for Moroccan traditions, and constantly renewed according to course of design creation.

The history of Poterie Serghini began in 1832 in Fez, when Sidi Mohammed Serghini (1st generation) became fascinated with ceramics at a time when Morocco was opening up to the world. He passed this fascination down to his son Moulay Idriss (2nd generation), and his grandson Moulay Tahar (3rd generation), who, at a time when ceramics still dominated everyday life, focused on tableware and earthenware.

The history of Poterie Serghini began in 1832 in Fez, when Sidi Mohammed Serghini (1st generation) became fascinated with ceramics at a time when Morocco was opening up to the world. He passed this fascination down to his son Moulay Idriss (2nd generation), and his grandson Moulay Tahar (3rd generation), who, at a time when ceramics still dominated everyday life, focused on tableware and earthenware.

Toward the end of the 19th century, when interest in handmade ceramics declined sharply in favor of industrial objects, Master Moulay M’hamed Serghini (4th generation) was part of a trend of more decorative pottery that was still emerging. Therefore, he chose to leave Fez to settle where this movement began: the city of Safi, dubbed the pearl of the Atlantic, and renowned for its potters’ hill.

The 5th generation, represented by Master Moulay Taher Serghini, was marked by the arrival of the first technical influences from Europe. Master Moulay Taher Serghini then launched his signature collections under the name “Abda”, which, in accordance with tradition, accommodated new trends in tastes, particularly those for polychrome.

A student of the well-renowned Master Lamali, Master Haj Mohamed Serghini (6th generation), an educated, methodical and creative man, became a famous ceramist in the region from an early age, and was the first craftsman of the Serghini House to exhibit abroad (France, 1947).

Toward the end of the 19th century, when interest in handmade ceramics declined sharply in favor of industrial objects, Master Moulay M’hamed Serghini (4th generation) was part of a trend of more decorative pottery that was still emerging. Therefore, he chose to leave Fez to settle where this movement began: the city of Safi, dubbed the pearl of the Atlantic, and renowned for its potters’ hill.

The 5th generation, represented by Master Moulay Taher Serghini, was marked by the arrival of the first technical influences from Europe. Master Moulay Taher Serghini then launched his signature collections under the name “Abda”, which, in accordance with tradition, accommodated new trends in tastes, particularly those for polychrome.

A student of the well-renowned Master Lamali, Master Haj Mohamed Serghini (6th generation), an educated, methodical and creative man, became a famous ceramist in the region from an early age, and was the first craftsman of the Serghini House to exhibit abroad (France, 1947).

Starting in 1966, when the economic crisis raged among potters, causing the closure of several workshops, Master Moulay Ahmed Serghini (7th generation) masterfully took over, preserving traditions, creating new trends, training thousands of craftsmen, and exporting his know-how to the four corners of the world.

He succeeded in elevating Moroccan pottery to an unprecedented status when his craft was registered as World Heritage by several museums including the prestigious British Museum for History and Human Culture. A fertile imagination and extraordinary talent that have earned him national and international recognition characterized his career.

Starting in 1966, when the economic crisis raged among potters, causing the closure of several workshops, Master Moulay Ahmed Serghini (7th generation) masterfully took over, preserving traditions, creating new trends, training thousands of craftsmen, and exporting his know-how to the four corners of the world.

He succeeded in elevating Moroccan pottery to an unprecedented status when his craft was registered as World Heritage by several museums including the prestigious British Museum for History and Human Culture. A fertile imagination and extraordinary talent that have earned him national and international recognition characterized his career.

The 8th generation, informed by a love of beauty and a sharpness of the eye, arrived in 2002 to meet the challenges of the new millennium. Younes Serghini, a graduate of the prestigious Limoges School of Ceramics and a craftsman voted best in Morocco in 2016, and Aziza Serghini, a graduate in marketing and passionate about Art Deco, have joined Poterie Serghini House, rejuvenated the catalogue, developed outlets, and adopted the principles of fair trade.

The 8th generation, informed by a love of beauty and a sharpness of the eye, arrived in 2002 to meet the challenges of the new millennium. Younes Serghini, a graduate of the prestigious Limoges School of Ceramics and a craftsman voted best in Morocco in 2016, and Aziza Serghini, a graduate in marketing and passionate about Art Deco, have joined Poterie Serghini House, rejuvenated the catalogue, developed outlets, and adopted the principles of fair trade.

Our designers
and master ceramists

7 th generation, since 1966
8 th generation, since 2002
8 th generation, since 2015
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